How Long Does SEO Take?
On average, campaigns tend to mature and gain traction within three to six months, but can also take longer if a website is starting from scratch. We follow an optimization process that allows Google to take notice, as we continue to feed in better content, authoritative links, on-page changes, citations, and more. Authority and trust aren’t built overnight, but can be greatly accelerated by following a set schedule and plan to optimize for search. This is why dedicating budget to a monthly campaign is best.
We view SEO as an art that’s based on a science. There are many fundamentals to follow, but there are also endless routes to take to gain first page placement and rankings. Strategies vary from campaign to campaign, especially when working on branding, keywords, or reputation management. Different techniques and creative ideas can be employed to accomplish a variety of goals. For this reason, it’s important to plug in an organic search engine optimization to your overall marketing strategy. One channel should never be relied on solely, as best practices change over time.
What Is Google My Business?
Google My Business7 is Google’s exclusive platform to help businesses and organizations manage their online presence across Google, including the search listings and maps. For local businesses serving a particular city or market, the location listing is verified and optimized accordingly, creating the unique opportunity to show up within the maps listing that pops up on local intent keywords. These are most often shown as a three-pack, with the business’ name, address, and company information displayed.
Businesses verified by Google are twice as likely to be considered reputable by potential customers, resulting in more trust, a better first impression, and higher conversion rates. GMB management is a key stable in any locally focused campaign, and is typically combined with organic search optimization for the best results. Overall, the ability to interact with customers, as well as understand and improve your search presence, makes verifying and optimizing with the help of Google My Business priceless.
What Is A Citation?
Citations are another strong signal to optimize and create to help improve local authority and trust, especially for a Google My Business map listing. This type of optimization is often done on directories and business listings, and includes a company’s name, address, and phone number (referred to as their NAP).
When possible, we also link back to the client website, and include a Google My Maps8 listing on the about page to help send Google all of the right signals. Here is what our citation and map looks like: