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Search Engine Optimization for Libraries
Provided by Shari Thurow, Founder and Web optimization Director, Omni Marketing Interactive
Fragment 4: Search Trip Optimization (SXO): Web Searcher Targets & Behaviors
Learn tiny print of search queries that all library internet pages and collections must mild accommodate.
• Aspects of a kindly searcher trip
• Three forms of searcher targets
• Files seeking behaviors
• How cell and desktop search behaviors are assorted
• Search trip dos and don’ts – examples from library/training internet pages